The top section of this page is critical because it needs to be high impact and have the ability to capture the interest of the user from the very first moment. I decided to use large, strong headings, impactful images and implement a parallax framework here which would enhance and contribute to this.
It is also important to consider the use of rich content. As you can see above, videos and images are good examples of this.
Videos are a great, effective form of rich content. You can use a self-hosted HTML5 video like this with a custom thumbnail, or an embedded YouTube video. A video will offer a break from reading, or an alternative option for users that don’t want to read through all of the text content.
You may also notice that with the image below the video we’ve shifted the layout on desktop devices to give the page more of a magazine feel. If the design and layout remains static it may feel stale, as a result the user may lose interest.
Keep users engaged.
It is also critical for these solutions to be scalable and responsive across mobile devices. It is not unusual for websites to have over 60% of visitors browsing on mobile devices so I generally approach my designs with a mobile-first approach.
As you can see above, during development I have made sure that the page scales well on mobile devices by using a CSS framework with a grid system. This always requires great attention to detail and specific adjustments for different screen sizes but the end result should be a fantastic experience across all devices.
When considering the quality of text content within the page, an effective way to enhance reputation is to be factual. Statistics and infographics are very valuable when used correctly. Above is just one example of how you might showcase partners that share your goals.