Another interesting project I worked on at Denobi was the ‘Mobile Performance Report’ web app. We decided to create a tool which would offer users a report on their website performance, but would also act as a lead generating tool for our sales team. Customers would visit, realise their current website potentially isn’t optimised for mobile browsers and could therefore take action if they wished.

The key challenges for me were managing this amount of data in a way that didn’t seem to cluttered or confusing for the user. I also felt it was important to break down some of the analytics data and put it in simple terms, so the user could make more effective comparisons and draw quicker conclusions.