At GameStop creating newsletter artwork would be a frequent task. These newsletters would range from being offer-led to specifically covering one game. Part of my responsibility at times would also be altering the newsletter templates (changing the HTML/CSS) or interacting with our database, creating queries to target certain customers and sending the newsletters themselves.


This would mean close communication with the vendor of each title in order for the artwork to be approved. I would also localise these newsletters for each region (Ireland, Denmark, Finland, Norway and Sweden). You can see below how they may differ in terms of content and length.